创意是创造新意，是寻求新颖、奇妙、独特的某种构思、主意和意念。 通俗的说就是对某一主题表现出的奇特想法。
The originality is to seek freshness in the process of design and it is a kind of creative activity.
广告设计中的创意思维，是广告设计人员在前所未有的情况下，创造出新的意念来。
Creative thought in ad-design is an ad-designer's creating new ideas under brand-new circumstances.
创意图文设计是意念的产生，是向着客户对品牌感知的方向，对目标客户如何感知品牌的理解和期望。
Creative graphic design means the generation of ideas and directions from customer perception of their brand, and their understanding and desire on how their target customers perceive the brand.
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