类似的研究已经被进行研究适度冲动购买行为的因素。
Similarly researches have been conducted to study factors that moderate impulse buying behavior.
性格特征等因素的影响，收入水平，需要满足自尊等通常负责冲动购买行为。
The factors like personality characteristics, income level, need to fulfill self-esteem etc. are typically responsible for impulse buying behavior.
在早些时候，对冲动购买行为的研究都关注于产品，只有产品使负责激动的人去无计划购买。
In the early stages research on impulse buying behavior was product-focused, as only products were held responsible for exciting people for unplanned purchases.
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