随着城市通信市场的饱和，农村通信市场成为了各大运营商市场竞争的焦点。

With the saturation of urban communication market, rural communication market becomes the focus of market competition for each carrier.

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无线接入技术以其覆盖面大的优势，成为启动农村通信市场的有效手段，并将在我国农村通信中发挥日益重要的作用。

With the advantage of large coverage, wireless access technology has become an effective tool to trigger off the rural communications market.

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本论文从市场营销的理论出发，通过分析永嘉电信分公司的外部环境与内部环境，提出永嘉电信农村通信市场的市场细分与定位。

This paper embarks from the marketing theory, by analyzing the exterior and internal market environment of Yongjia Telecom, proposes the market segmentation and position of Yongjia Telecom.

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