这里不得不谈到一个用语——“儿童消费力(PESTER POWER)”。它实质上是指孩子吵着父母购买东西的能力,有些儿童以缠、黏、吵、哭的方式迫使父母不得不掏腰包购买他们平常根本不会买的东...
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“儿童消费力”问题愈发突出与儿童广告的增加直接相关。
The growth of the issue of Pester Power is directly related to the rise of child advertising.
“儿童消费力”指的是儿童影响其父母消费决策的能力,通常通过唠叨和纠缠不休达到让父母购物的目的。
Pester power is a child's ability to affect their parents' marketing decisions, often through the use of nagging, or pestering.
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