在多数情况下，你信任的人的经历胜过了其他任何的营销宣传。

The experience of someone who is trusted trumps any other marketing in many cases.

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人们最不信任的信息来源则是：直接营销(21%)；博客(18%)；电视(13%)；生活时尚杂志(11%)；旅游媒体(11%)。

The least trusted sources of information are: direct marketing (21%); blogs (18%); TV (13%); lifestyle magazines (11%); and the travel press (11%).

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这个社交网络的基础是信任和忠诚，正因此，对某些希望其顾客拥有这些特质的营销者来说，社交网站给他们提供了大量的机会。

These systems are based on trust and loyalty, and as such, they present a massive opportunity to marketers who want to encourage those traits in their customers.

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