怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

youdao

最后，通过结构方程模型检验了品牌信任和象征价值的中介效应。

At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.

youdao

然后通过回归分析检验了品牌信任的中介效应。

Next USES multiple regression analysis to test the mediator effect of brand trust.

youdao