保险深度是指某地保费收入占该地国内生产总值（GDP）之比，反映了该地保险业在整个国民经济中的地位。保险深度取决于一国经济总体发展水平和保险业的发展速度。
在保险业实施顾客社会化策略有助于增强增加保险深度和密度。
Applying customer socialization strategies to insurance industry contributes to the enhancement of insurance penetration and density.
保险公司的经营中由于缺乏明确的战略，产品贪大求全，难以集中使用资源，产品销售未能实现专业化等因素，都在影响着产品销售的广度、客户服务的满意度以及管理的深度。
Due to the lack of clear strategy and an inappropriately broad product range, insurance companies are unable to centralize their resources in operation and are far from being specialized in sales.
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