此外,设计者们还将每个研究对象的每种促销定价实验,与对照组实验进行对比,得出其额外的损失,然后再根据平均额外损失为五种促销定价方式排名,最终确定了最忽悠人/框人的促销方式为“复合定价法”,然后依次是“限时定价法”、“钓饵定价法”﹑“贱卖定价法”和“复杂定价法”。
The average extra loss was then used to rank the five price frames. Shoppers were worst off under drip pricing, followed by time-limited offers, baiting, sales and complex pricing.
本文主要应用了SWOT分析法、客户关系理论、人员促销策略理论和定价策略理论等。
The thesis mainly applies SWOT analysis, customer relation theory, personnel promotion strategy and pricing strategy theory etc.
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