房地产市场宏观环境复杂多变，它对房地产企业营销行为的影响间接而难以把握。
Macroscopical environment of Real Estate market is complex and changeable, and its influence to marketing behaviour of Real Estate enterprises is indirect and difficultly grasping.
借助这些标准和规范，可以分析现代企业营销行为的道德性，并进行营销道德判断和评价。
With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.
本文在明晰数字化营销内涵的基础上，分析了其特点及其在未来一段时间内对于企业营销行为的影响。
On the basis of clarifying the connotation, this paper analyses its characteristic and impact on corporation marketing behavior for a period in the future.
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