国外品牌已在企业社会责任战略的指导下,公益事业关联营销的实施已初具体系,运作模式已比较成熟。
Meanwile, under guide of corporate social responsibility strategy, operation of cause related marketing(CRM) is maturate after years of explore.
2010年11月1日发布的ISO 26000《社会责任指南》对企业社会责任战略具有重要意义。
November 1, 2010, the release of ISO26000 "social responsibility Guide" is of great significance to corporate social responsibility strategy.
主要咨询和研究方向:企业社会责任战略与规划、企业社会责任管理、企业社会责任评估、企业社会责任报告编制、企业社会责任品牌与传播。
Recently, he has focused on such consulting and research fields: strategy and planning, management, assessment, report compilation, brand, and communication in CSR field.
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