广告对企业在开拓市场，促进销售，改善企业公关形象，提高企业的整体竞争力和社会影响力上有着十分重要的作用。
Advertising for enterprises in opening up markets, promote sales and improve corporate image and improve the overall competitiveness of enterprises and social influence have a very important role.
同时，企业规模与广告行销支出也确实对企业绩效有正的效果。
At the same time, the asset scale and the advertisement marketing disbursement also truly have the effect to the enterprise performance.
文章全面分析了网络广告的特点，并对企业可采取的网络广告策略进行了分析与探讨，试图寻求企业提高网络广告宣传效果的途径。
This essay comprehensively analyzes characteristic and adoptable strategy of It, attempts to seek the way to enhance the enterprise propaganda effect of It.
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