因此要实现对营销风险的防范，减少危机事件对企业的危害，就必须构建营销安全预警管理系统。
Therefore, for guarding against the marketing risks and reducing crisis events harmful to enterprises it is necessary to build up the pre-warning management system for safety marketing.
为了发现企业管理中存在的问题，并有针对性地制定各项政策，危机预警系统成了现实的需要。
In order to find the problems existing in enterprise management and work out some corresponding policies, it becomes a actual requirement for enterprise to establish the crisis early-warning system.
为了长期、科学地实施危机管理，企业有必要构建危机信息系统。
In order to carry out a long-term and scientific crisis management, it's necessary for the enterprise to set up a crisis information system.
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