企业信誉风险(enterprise credit risk)企业信誉风险是指企业由于管理不善或操作不当，使企业的信用和名声在市场中、社会上的威信下降，对企业的经营造成不良影响的..
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信誉机制和“关系”机制是企业用来构建信任体系的两种基本手段。企业通过两种机制都可以达到减少交易风险、降低交易费用的目的。
Credit mechanism and "relationship" mechanism are two basic means for enterprises in establishing trust systems, which can help reduce the venture and expenses in transactions.
企业在做出投资决策时，一定要充分考虑合作伙伴的资质、信誉，并应具备承担相应风险能力。4、诚信不足。
Enterprises to make investment decisions, we must give full consideration to qualified partners, reputation, and should have to bear the corresponding risks. 4, less than honest.
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