中国电视内容产业价值链结构的成长是必要的，也是可行的。
The grow of China's TV content industry value chain structure is possible and also necessary.
在传统的物流价值链结构中，物流的价值并未得到完全的体现。
In the traditional structure of the logistics value chain, the value of the logistics have not been fully reflected.
当发现了价值链结构竞争的这两个特点时，我们就开始考虑怎样把这种结构竞争运用到电视传媒产业链中去。
After we identify the two features of the competition of the value chain, we start to think about how we can make use of this kind of competition into the value chain of the TV industry.
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