由于健康意识的维多利亚时代的医生，有创意的方式超越他的时代，他决定建立自己的自有品牌的面粉，使当天的面包，以创造更健康的面包。

As a health conscious Victorian doctor, with ideas way ahead of his time, he decided to establish his own brand of flour, enabling bakers of the day to create healthier loaves.

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因此，本论文旨在通过以民族品牌为标准，探索中英消费者对自有品牌的品牌感知度的差异性。

Therefore, this thesis aims to explore the difference of consumer perceptions on PLB's between China and the UK with national brands as a standard.

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以屈臣氏自有品牌的优势分析出发，阐述了屈臣氏自有品牌品牌定位、生产及市场营销组合的经营之道。

The advantage of the Watson's private brand is analyzed in the first part of the text. The position of the private brand, the way of the private product's production and marketing are also clarified.

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