最后,从品牌传播,以体验为导向的服务营销,渠道建设,创建以服务为导向的企业文化的品牌策略进行了讨论。
Finally the article discuss the brand tactics covering brand communication, service rooted in experiencing marketing, channel marketing, building corporation culture oriented in service concept.
更聪明地开展工作: 公共关系是一份快节奏的工作,你会被很多工作的最后期限驱赶着,你必须以服务为导向,准时完成,这期间还会接二连三地被突发状况打断。 几乎从来没有朝九晚五的日子。
Work Smarter: Public relations is often fast-paced, deadline driven and service oriented—and at times, peppered with curve balls.
硬件公司强势的、以产品为导向的销售文化往往和技术服务公司关系导向型的文化相冲突。
Hardware firms tend to have aggressive, product-focused sales cultures that clash with services companies' more relationship-based approach to sales.
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