这两种方法都通过一种简单的原则来描写这些需求，只包括产品的基本特性。
Both work through a straightforward discipline in writing the requirements involving only the basic features of the products.
因此，当讨论需求、特性和产品定位的时候，每个人都处于同一页面。
Thus, everyone is on the same page when discussing requirements, features, and product positioning.
市场供给的每个方面，包括产品本身的特性，都是由潜在消费者的需求驱动的。
Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers.
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