产品色彩的情感表达-中国包装论文库 关键词：产品色彩；色彩意象；差异性；情感表达 [gap=750]Key words : product color; color image; diversity; emotional expression
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产品色彩意象的形成，是来自人们对于产品色彩的认知。
Formation of products color image is from the peoples cognition of products color.
产品色彩作为产品主要的视觉语言，蕴含着产品的内在品质和其所要表达的情感。
As the main visual language of the product, product color contains the inner quality of products and expresses their feelings.
通过分析现有色彩设计工具的研究现状和不足，提出基于色立体的产品色彩设计策略。
Via analyzing the actuality and deficiency of current color design tools, a new software strategy of product color design based on color solid is proposed.
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