Dowling & Stealin（1994）提出整体感知风险可以经由衡量产品种类风险（product-category risk, PCR）与产品特定风险（product-specific risk, SR）相加而得到，当产品特定风险大于消...
基于4个网页-相关网页
例如按业务单位是一种方式，其它如按产品种类，期间长短，部位集中度，不同风险因子等均是可行之方法。
For example, it may be done on the basis of business units, or on the basis of the type of product, length of period, the degree of concentration in a position, or differences in risk factors.
实证结果表明：朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响，而零售商声誉和规模、产品信息的影响作用不明显；
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
应用推荐