在细分市场中,有针对特定产品的“最适合”特征的计划目标人群。
There is the program target—people in the market segment with the "best fit" characteristics for a specific product.
渠道(也叫分销渠道或销售渠道):产品的有效性,特征的有效性,安全,客户支持,频繁的各类市场交流,等等。
Channel (also called a distribution channel or sales channel) : Product availability, feature availability, security, customer support, frequency and kinds of marketing communications, etc.
本文主要研究了品牌作为企业的市场信号时,将如何向消费者传递产品的相关特征,从而降低市场中的信息不对称程度。
This paper mainly reveals how to express the relevant characteristics of products to the purchaser, when regarding brand as market signal, to reduce information asymmetry in the market.
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