提出了实施交叉销售模型的步骤,设计了构建交叉销售模型的可参照流程。
An analyzing step to carry on cross marketing is put forward. The procedure of structuring cross marketing model is designed.
CIAS的商业逻辑层包括交叉销售、客户响应、客户细分、客户流失、客户利润,五个商业模型。
The business rules level of CIAS consists of five kinds of business models: cross selling, customer responsibility, customer segmentation, customer churn, customer profitability.
并将CRM中关于客户关系的理念应用到数据仓库中,提出了如交叉销售、风险客户、客户流失等数据模型。
Furthermore, the concept of customer relationship in CRM is applied into data warehouse, and build the models of overlapped sales, risking customer and customer losing.
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