... 精准成效广告平台 Microsoft Direct Response ; MSDR 亚马逊广告平台 Amazon Advertising Platform 广告交换平台 Ad Exchange ...
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亚马逊去年为在电子书Kindle里面放广告申请了一项专利，苹果也很容易使用他的iAds平台做起了电子书广告(这就是iAds可能比iPads更大的原因)。
Amazon filed a patent for advertisements on the Kindle last year, and Apple could easily make the leap to in-book advertising using its iAds platform (Why iAds could be Bigger Than iPads).
从克雷格分类广告网站到亚马逊，在此之前的很多数字服务也是这种意义上的平台。
Lots of digital services that predate the phenomenon, from Craigslist to Amazon, are also platforms in that sense.
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