他们必须亏本出售商品。
开店前半个月，他亏本出售商品，借此来提高业绩和信誉度。
For the first half month, he sold his goods at a loss to increase sales and credit.
霍斯金斯没有指望从曲奇饼上赚大钱，更多的是将其作为吸引顾客而亏本出售的商品。
Hoskins does not expect a huge profit from the cookies, viewing them more as a loss leader.
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