本质上说,该协议意味着雅虎放弃了它的搜索引擎业务,微软将能够增加其搜索引擎和搜索广告市场的份额。
At its core, this agreement means that Yahoo has given up on its search engine business. Microsoft will be able to increase its market share in the search engine and search advertising market.
斯威舍说,如果协议最终达成,雅虎还会接过微软的显示广告业务。
If this deal goes through, Swisher reports, Yahoo would also take over Microsoft's display ads business.
在此协议的前五年,雅虎可从其网页搜索业务旁的广告中获得88%的收益。
During the first five years of the deal, it will receive 88% of the revenue generated by ads next to search results on its web page.
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