目前的翻译研究中有一种明显的趋势：翻译被视为一种跨文化交际行为。
In recent years there appears an obvious trend in translation studies: translation is regarded as a cross cultural communicative behavior.
商标词的翻译实质上是一种特殊形式的跨文化交际行为，交际的效果取决于商标词翻译的质量。
The translation of trademark words is essentially a unique cross cultural communication, the effect of which largely depends on how the trademark is translated.
文学作品往往是一个国家和民族文化的写照和缩影，因此文学翻译在很大程度上讲是文化的翻译，是一种跨文化交际的行为。
Literature is the embodiment of a certain culture, therefore, literary translation is, in its broad sense, cultural translation, a communicative activity between two cultures.
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