公司的主要目的是为客户创造价值，以获得其一生的忠诚。

Companies main purpose is to create value for customers in order to earn them lifetime loyalty.

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开发人员的态度是：“嘿，作为公司的朋友和忠诚的伙伴，我把我的一生都献给了你的品牌，我有一大堆理由为什么我应该被给予特殊考虑。”

The developer's attitude was: "Hey, I've devoted my life to your brand, and I have good reasons why I should be given special consideration as a loyal partner and friend of the company."

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他写道，这样的一生，是围绕着一个自愿承担的崇高理想建立起来的，是通过耐力、勇气、忠诚和奋斗实现的。

Such a life, he wrote, is organized around a self-imposed, heroic ideal and is pursued through endurance, courage, fidelity and struggle.

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