If your company has some "rock star" social media staff, how do you best empower them?

如果你的公司有一些“摇滚明星式的”社会传媒员工，你觉得如何授权最为合理？

youdao

Your challenge: Make a conscious effort to get crystal clear on a specific message you want to convey to your customers and train and empower your staff to deliver it relentlessly.

你的挑战是：有意识地将你希望向客户传递的信息做得完全透明，并且培训你的员工，增强品牌意识，不懈地传递品牌信息。

youdao

But he also needs to empower the wait staff to sell wines, and holds regular tastings for the entire staff, not just the sommeliers.

WSJ: Daniel Boulud's Sommeliers on What Makes a Great One | On Wine by Lettie Teague