情感营销(Emotional Marketing)就是把消费者个人情感差异和需求作为企业品牌营销战略的核心,通过借助情感包装、情感促销、情感广告、情感口碑、情感设计等策略...
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前一阵子和员工们讨论到「 感性行销 ( emotional marketing )以及「体验行销(experience marketing)这两块行销,一则是一种情感性的投入,或者是消费者透过自身的体验感受(不论是因为听...
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Image and Emotional Marketing 形象与感性营销
Emotional marketing also need the quality of the products as backing.
情感营销同样需要产品的品质作为后盾。
Objective To determine the strategies of emotional marketing in the medicinal field.
目的探讨医药领域情感营销策略。
Including sensory marketing, emotional marketing, thinking marketing, mobile marketing and related marketing.
其中包括感官营销,情感营销,思考营销,行动营销,关联营销。
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