That changed, he says, thanks to Sigmund Freud's nephew, Edward Louis Bernays, the pioneer of emotional advertising.

这种情况已经改变了，他说，这都要“归功”于西格蒙德·弗洛伊德的外甥——爱德华·路易斯·伯奈斯——这位情感广告的先驱者。

youdao

Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.

当然，儿童向的广告中理性诉求是有限的，因为大多数广告用情感和间接方法对心理状态或联想产生诉求。

youdao

The marketing and advertising teams had established a crucial emotional link between the product and the consumers.

市场营销和广告小组在消费者与产品之间建立了一个重要的情感联系。

youdao

When good advertising connects with the target on an emotional level, it has a positive halo on rational brand attributes as well.

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Evan Tracey, who tracks issue advertising for the Campaign Media Analysis Group, says the more detailed the bill gets, the more emotional the debate will become.

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