Every financial goal we set is based on our personal psychology, on emotion.

我们设定的每一个财务目标都是基于个人的心理状态，情感状态。

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To determine which vehicle is best for you, you should set emotion aside and focus on doing your homework, comparing different models, and assessing your real wants and needs.

要决定什么型号的汽车最适合你，你就必须把个人感情放在一边，专注搜索相关的信息，比较不同型号的汽车，评估你真正的需求。

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After all, love is an emotion, and it can be extremely difficult to accurately transcribe your emotions into a meaningful set of words.

爱是人类最纯粹的情感，浓浓的爱意是很难用只字片语表达的。

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When you set aside the emotion and just look at the facts, you see no reason to decline the offer.

FORBES: Why Emotional Decisions Aren't Always Bad

If we want to persuade someone or get them to accept new evidence, we need to set the stage by appealing to emotion first, facts and logic second.

FORBES: Want To Influence Others? Stop Being So Rational!

The Web site, whose founder works with Stanford's longevity center, determinedly walks users through a set of questions to help them make emotion-free decisions about nursing home and end-of-life care.

FORBES: Rethinking Old Age