That open flouting of the rules raises the embarrassingquestion for regulatory bodies, including the FSA, of why the wrongdoing wasn't detected much earlier.
Two out of three gifts ordered online didn't make their destinations on time -- a bit embarrassing around the turkey dinner when the gift in question was for your grandma, or girlfriend.
It is the latest in a long line of embarrassing mishaps and cover-ups which have called into question the industry's effectiveness and concern for public safety.