According to the 2013 Edelman Trust Barometer, an annual survey conducted by the global PR consulting firm Edelman, trust in our public institutions, industries, and leaders is taking a severe beating.
At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.
Miguel Angel Aguirre, who has a strong understanding of public sentiment due to his job as the managing director of international PR agency Edelman in Madrid, confirms that the nation's mood was lifted by the exploits of the football team in the summer.