A second class scenic spot is forged into a first class brand, the marketing mode of Taihuyuan eco-tourism has the representativeness and promotional value.

一个二流的景区被打造成为一流的市场品牌，太湖源生态旅游营销模式具有一定的典型性和推广价值。

youdao

In an age where green travel and eco-focused marketing continue to grow, car rental companies are bolstering their rental fleets with electric and hybrid cars, giving travellers the opportunity to reduce their carbon footprint, save money at the pump and take one of these new-technology vehicles for a spin before perhaps buying one of their own.

BBC: Rental cars go electric

But did the marketing do anything positive for the more than 70 global companies that wanted in on the eco-friendly message?

FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'