Its authors believe entertaining e-mails are most likely to have the much sought after "viral effect" in that they are sent to multiple users quickly: "Humour spread by email is fast, " it states.
Clean urban mobility and sustainability are a priority for our Championship, and Formula E wants to become a showcase for these advances through an entertaining and all-inclusive spectacle.
Reading Life is Kobo's attempt to make reading more social and fun -- if you're going out and buying your own e-reader, however, we assume you're already at least somewhat convinced that reading is entertaining.