Often an enterprise starts with one style and evolves their implementation to continue driving business value to the organization. The three styles are.

企业常常先以一种风格实现MDM，然后逐渐改进MDM的实现，从而不断提供业务价值。

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The raw data from sensors is useless to enterprise resource planning systems and warehouse management systems and has limited value in driving smarter business processes.

来自传感器的原始数据对企业资源规划系统和仓库管理系统没有任何用处，并且对促成智能业务流程的价值不是很大。

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If the city is seen as a giant business, what is driving its market value? The height of the building is clearly one of the factors.

巨型高层建筑是推动城市价值不断攀升的一个重要因素。

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But if we understand the relevant message reaching a relevant audience at a relevant time, and perhaps in a relevant place, we can become better at driving the business value as we engage and join the conversation.

FORBES: The Real ROI of Social Media

These new digital platforms offer an exciting opportunity to restore marketing to its fundamental roots, the basic principles of driving business growth by understanding and adding value to current and future customers.

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That focus on driving customer value via a new business and deployment model helped fuel the early days of Cloud computing and established a customer-focused ethos that is still present in most Cloud companies.

FORBES: Sales Pressure Cloud Hype