I'm going to see if I have enough money to do this in class When we played this game in the old days, during the dot com boom with the MBA students, you had to put fifty dollars on the table to get them interested.

我看看我有没有足够的现金,在之前和MBA学生做这个游戏的时候,那时候正赶上互联网大繁荣,你得拿出来50美元他们才有兴趣

耶鲁公开课 - 博弈论课程节选

Bernstein's boss and longtime friend, FTC Chairman Robert Pitofsky, rejects the notion that the agency is seeking a dot-com game trophy.

CNN: Meet the FTC's unlikely enforcer

Though some dot-com companies made a point of blowing their entire budget on the game during the first boom, most of today's marketers use the ads as a highlight to their campaigns, not the campaign itself.

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In traditional test marketing, a game designer might test different versions of, say, a polka-dot cow with a focus group.

WSJ: How Big Data Is Changing the Whole Equation for Business