"Avatar is fantasy... and real," the AD said. "the Dongria Kondh tribe in India is struggling to defend their land against a mining company 11 hell-bent on destroying their sacred mountain."

“《阿凡达》是部科幻片……却也是真实的写照，”广告上写着，“生活在印度的东加里亚空达部落正处于保卫家园的奋战中，抵抗某矿业公司为利润一心摧毁其圣山的计划。”

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The Dongria Kondh say the mining project will destroy their sacred hill and their source of livelihood.

BBC: India court says locals to have say on Vedanta mine

The group has likened the plight of the Dongria Kondh to the fictional Na'vi tribe in the blockbuster James Cameron film Avatar.

BBC: India rejects Vedanta plans to mine tribal land

Vedanta, owned by Indian businessman Anil Agarwal, wants to extract bauxite from the Niyamgiri hill range which is revered by the Dongria Kondh tribe.

BBC: India court says locals to have say on Vedanta mine