The company suffered from its share of growing pains early on, including an online auction converter site that earned the trio an e-mail from eBay's lawyers because of its domain name.

该公司也经历了早期成长的烦恼，其中包括一个在线拍卖转换网站因为域名问题给三个人带来了一封来自eBay律师的电子邮件。

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And the process is an open auction, which means that all offers, acceptances and rejections are in the public domain.

这个过程是个公开竞拍的过程，所有的请求，接受和拒绝都是在公共场合进行的。

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This auction is for the domain name? Web address - only.

这次拍卖内容仅限为域名或者说是网址。

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If more than one equally qualified applicant seeks the same domain name, an auction would likely ensue.

WSJ: The Race to Nab Web Addresses

And if all that fails, the domain name will go to auction.

FORBES: US Companies Lead The Icann Charge

For example, VeriSign in October purchased GreatDomains.com, an auction site that helps owners resell their domain names.

CNN: New service back-orders domain names