Coast Guard watchstanders then coordinated the launch of aircraft from Florida to search for the distressed vessel.

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Another possible draw: the introduction of a service called Sea Smart, a one-button emergency gizmo, comparable to OnStar for luxury autos, with a panic button that sends a signal via satellite every ten seconds and offers real-time tracking of the distressed vessel on a 3-D color map back at Sea Tow's headquarters.

FORBES: Magazine Article