Consumers expect to find the brand available at a (n) discount and are unpleasantly surprised to find a higher price.

消费者期望发现品牌可用的折扣和非常惊讶地发现一个更高的价格。

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When that didn't work, he used other people's money to buy a granite quarry in Texas, the rights to a near worthless tungsten mine in Nevada and a stake in a small discount brokerage in Long Island, N.

FORBES: Magazine Article

Following the sale, Supervalu will focus on its Save-A-Lot discount stores, as well as its smaller regional chains Cub, Farm Fresh, Shoppers, Shop 'n Save and Hornbacher's.

NPR: Supervalu To Sell 5 Supermarket Chains To Cerberus

Supervalu announced the sale in January, at which time it said that after the sale it would focus on its Save-A-Lot discount stores, as well as its smaller regional chains Cub, Farm Fresh, Shoppers, Shop 'n Save and Hornbacher's.

NPR: Supervalu Eliminating About 1,100 Positions