Wal-Mart is facing stout competition at home from the spread of discount chains that offer even-cheaper goods to consumers who feel particularly cash-strapped.

在国内，沃尔玛面临着来自打折连锁店扩张的压力，它们能够为消费者，尤其是那些囊中羞涩的顾客提供更廉价的商品。

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Its patron, Alice Walton, is the scion of the Ozarks' first family: her father, Sam Walton, opened a discount store called Wal-Mart in nearby Rogers, Arkansas, in 1962.

水晶桥的赞助人爱丽丝·沃尔顿是欧扎克斯第一家族的后裔，她的父亲山姆·沃尔顿1962年在阿肯色州罗杰斯附近开了一家折扣店沃尔玛。

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Other surprises for Wal-Mart were Germany's short shopping hours, including almost no Sunday trading, and fierce competition from Aldi and Lidl, two discount chains.

其他令沃尔玛水土不服的有德国人短暂的采购时间，包括周末不购物的习惯以及来自两个折扣连锁Aldi和Lidl的激烈竞争。

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To combat falling sales, discount retailer K-Mart is attempting a bold tactic: be cool.

FORBES: K-Mart Not Cool With the 18-34 Demo Just Quite Yet

Until then he'd had no direct retail experience, but the acquisition, he believed, was the only way to prevent Luxottica from being squeezed by such discount chains asWal-Mart--even if it meant competing with his best customers, the small opticians that then provided 90% of his sales.

FORBES: Lens master

Gibara was pushing the brand into discount chains like Wal-Mart's Sam's Clubs, forcing smaller retailers to cut prices.

FORBES: Magazine Article