"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.

星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验，“在很大程度上，咖啡店本来就是一个社交网，社交网站是星巴克社交网天然的补充。”

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The Manchester, UK-based agency currently has over 18, 000 fans on its Facebook page and has embraced social media under the direction of marketing director Alistair Daly.

OT B位于英国的曼彻斯特，目前其Facebook网页已经拥有追随者超过18 000名，其社会媒体的推广活动由市场总监Alistair Daly负责。

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Bonin Bough, PepsiCo's global director of digital and social media, says the company's initial experience has been encouraging.

PepsiCo公司数码与社交媒体方面的全球主管Bonin Bough说公司取得的初步经验是令人欢欣鼓舞的。

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They have titles like experience designer and senior technology scientist and director of social media.

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Mallory Woodrow is the director of social media for search marketing firm netvantagemarketing.com.

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Brian Madden. executive director of social media for Hearst Corp.

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