He would also be likely to use Mr Reagan's tactic of appealing direct to voters to put pressure on Congress.

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The speaker's cylindrical design also offers a visually appealing direct docking option.

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The bottom line: To be effective, a message must be appealing, clear, direct, sticky, credible, and transparent, using characters and stories that people are familiar with, can easily memorize and can recall at the moment they are making a decision.

FORBES: How To Get Your Message Across