Digital and social marketing will be a core element of the marketing campaign.

数字和社交营销将成为此次营销活动的核心元素。

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The celebrities have filmed "last tweet and testament" videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths.

明星们拍摄了“最后的tweet和遗嘱“视频，他们躺在棺材里的形象将出现在广告中，表示他们在该活动中“数字死亡”。

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The BBC has launched a publicity campaign for its own digital channels, and it estimates that by 2008, between half and two-thirds of all British homes will have digital TV sets.

BBC已经为他自己的数字频道举办了一场宣传活动，这显示出到2008年，1/2到2/3的英国家庭将拥有数字电视设备。

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Officials in Los Angeles have launched a major media campaign aimed at Hispanics, including videos and digital networking.

VOA: special.2010.05.07

This is very much a digital campaign, using websites, e-mails and the apparent intimacy of Facebook and Twitter over big scale blanket advertising.

BBC: A targeted message from Obama 2012

This is very much a digital campaign.

BBC: A targeted message from Obama 2012

For example you run a two week digital campaign, you begin to identify the segments that are picking up on your messaging, you insert questions for those customers who are going down your conversion route and you poll them.

FORBES: Ditching the TV Ad and Taking the Google Road to Brand Promotion