During a 2010 game against the Rockies in Denver, Horwitz accidentally called ex-Met Livan Hernandez from the Coors Field press box.

WSJ: The King of the Accidental Phone Call

"People who buy baseball tickets are above average in income and in education, and Denver is overrepresented in both, " says Bernie Mullin, a senior Rockies official during their start-up years and now a sports industry consultant with the Aspire Group in Atlanta.

FORBES: Magazine Article

The Colorado Rockies, an MLB team since 1993, has always had a home in Denver, Colorado, but frustrated many web surfers when its home on the Internet was not as easily ascertainable.

FORBES: Did MLB Overpay In Its Purchase Of Rockies.com?