The next morning, they planned to commandeer a 12-seat airplane, fly it to Sweden and, once there, declare their purpose: to move to Israel, a dream they had long been denied.

他们谋划次日早晨劫持一架12座的飞机飞往瑞典，一旦抵达，便表明他们的目的：移居以色列，实现这个他们长久以来被否决的梦想。

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However, exhibitors with hand-carried goods to the show, they should then declare to customs at the airport that their hand-carried goods are for exhibition purpose.

但是，如果展商携带手提展品参展的话，应在机场报关，申明货物用于展览之用。

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What (un)brands clumsily try to declare is that brands have outlived their purpose and no longer matter.

FORBES: Branding The (Un)Brand