In domains where data is king, or where data privacy is king, it's not very comforting, or copacetic, to just send it off to the ether-like abstraction of Bigtable.

在数据为王(或数据私密性为王)的领域中，只是将数据发送到像以太一样的Bigtable抽象让人感到不很舒服，或者说很不满意。

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In a consumer world where books, movies, and newspapers are no longer on our bookshelves but in our pockets and handbags, data is king.

FORBES: Results of IBM's CIO Study -- Data is King

Now that voice is an inexpensive afterthought (though still not good enough on many mobile links) and data is king, we see the need for more integration to meet the new challenges of the multimedia exaflood.

FORBES: Connect

You (hopefully) already know the king of web retail is mining data based on your shopping habits, location, music taste, and other fairly obvious lifestyle indicators.

FORBES: Amazon Is Guessing Your Religion From Your Gift Wrap