There's a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it.

越来越多的人认识到，表面上相似的顾客群体在他们想买什么和他们想怎么买方面可能有非常不同的偏好。

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By analysing "basket data", supermarkets can tailor promotions to particular customers' preferences.

超市通过对顾客购买信息的分析可以适应顾客的特殊的购买偏好。

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Although China's profit contribution is relatively small, Chinese customers' product preferences are already showing up in cars for American buyers.

尽管中国市场目前的利润贡献率仍然相对较低，但中国客户对车型的偏好已经被带到了美国市场。

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Mr. Pellizzoni takes the task of understanding customers' preferences seriously.

WSJ: How Maurizio Pellizzoni Is Bringing Warmth to London

The goals are more complex: there is no simple bottom line, there are no prices to measure customers' preferences, and indeed there is often no customer apart from the politicians.

ECONOMIST: The pay is better than it was. The bureaucracy is worse

On the plus side, the services can accept reservations at any time, track their customers' behavior to provide personalized services such as identifying regular customers and their preferences for seating, and use direct-marketing techniques to drive business on slow nights, fill cancellations or offer premium seating.

CNN: Online restaurant reservations really do work