The key point of customer relationship management is how to quantify customer lifetime value (CLV).

客户关系管理最基本的问题是量化顾客终身价值。

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The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.

对客户价值的计算是有效实施客户关系管理的基础，许多学者在客户生命周期价值方面进行过深入研究。

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Any business owner looking to achieve long-term success must determine what a lifetime relationship with his or her customer is actually worth in revenue.

FORBES: What's a Lifetime Customer Worth? You'd Better Know

Thinking about CRM as going beyond managing the existing customer relationship to managing the future customer relationship can help your sales people close deals with new customers as well as increase incremental customer lifetime value.

FORBES: Forewarned is Forearmed: Understand your Customer before the Sales Relationship Starts