Apple has even developed a custom chip, the A4, that both powers the machine and helps extend its battery life to 10 hours.

苹果公司甚至开发了一种定制芯片，即A4，它不仅可以给iPad供电，而且有助于将巡航时间延长至10个小时。

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"We're very proud to have delivered to Nintendo consistent technology advancements for three generations of entertainment consoles," said Elmer Corbin, director, IBM's custom chip business.

“我们非常自豪地交付三个世代的娱乐技术进步任天堂游戏机一致表示，”埃尔默宾主任，IBM的定制芯片业务。

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In a blow to its longtime partner Intel, Microsoft recently acquired one of the those custom licenses, signaling that it too may go so far as to build its own ARM chip for phones and other devices.

作为对长期合作伙伴的打击，微软最近购买一种定制许可，表明它很可能为手机和其它设备制造自己的ARM芯片。

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PS4 is centered around a powerful custom chip that contains eight x86-64 cores and a state of the art graphics processor.

ENGADGET: Sony unveils its next game console, the PlayStation 4, arriving in holiday 2013

Including an area of programmable logic can help a custom chip to deal gracefully with bugs or adapt to shifting standards.

ECONOMIST: SEMICONDUCTORS: Bespoke chips for the common man | The

If you wanted to do only one task and do it the same way every time, you would do better with a custom chip design -- what the engineers call an application specific integrated circuit.

FORBES: Chips that change their spots